Livestream shopping –

merge eCommerce and physical stores

What you need to know about livestream shopping

Livestream Shopping is currently one of the most discussed trends in retail. It is an interactive shopping experience: A mixture of teleshopping, e-commerce and social media. The focus is on live product presentations and stagings.


It’s not just about „See now, buy now“. Livestream Shopping cleverly combines the advantages of brick-and-mortar retail with the strengths of online shopping, but can also help bring more customers back to physical stores in the form of livestream for retail.

Which industries are suitable for Livestream Shopping

  • Products that can be demonstrated and explained well in front of the camera
  • Fashion-, lifestyle and beauty-industry, furniture, food & beverage, FMCG (Fast moving consumer goods), pharmacies and others
  • Brand, retailers and distributor
  • B2C or B2B

Application and objectives

  • Sales and turnover
  • Branding and education in relation to the brand
  • Weiterentwicklung der eigenen E-Commerce-Plattform
  • Further development of our own E-commerce platform

Advantages of Livestream Shopping

  • Combination of Live-Video und E-Commerce
  • Present products, advise viewers, purchase directly and easily
  • Use of existing stores and showrooms (or studio) for streaming
  • Customer Journey and generated data 100% owned


  • Direct integration into own e-shop
  • In combination with mobile app
  • Via live shopping platforms (Asia: e-commerce retailers such as Alibaba, Taobao)

The use of Livestream Shopping

  • Great opportunities with manageable risk for brands and retailers
  • Brand-building-buildingblock and conversion-funnel
  • Also offers support to bring customers into physical stores (brand awareness)
  • Broad product staging and presentation (no individual consultation)

What does the development of Livestream Shopping look like?

  • Future-oriented E-commerce service with strong growth potential
  • Part of globally increasing and dynamic growth of the E-commerce sector
  • Global e-commerce growth through increase in live video traffic

The Livestream Agentur is specialized in professional livestreaming and can stage your product in an exciting way as well as set up the Livestream Shopping platform with our technology partner. Would you like to learn more? Then we look forward to hearing from you!

Contact us