■ Streaming is characterized by greater planning security and easier implementation as a physical
event.
■ Modern companies use live video streaming to address their target groups in an entertaining and
competent way.
■ Thousands of viewers can be reached at the same time, wherever they are and regardless of whether
the event is internal or public.
■ Live video streaming also offers the option of continuing to use the video material, for example as a
recording for social media channels.
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