Film pre-productions took place on two separate days, where on the one hand the new looks were presented to models, on the other hand, presentations have already been given. This resulted in over 10 individual film clips. In a further step, all of these parts of the film were cut together, to create a clear and visually appealing product presentation. These pre-produced videos were then seamlessly inserted into the live stream.
For the entire production, So both pre-production and live production, we provided all the material and the crew. That included producer, Director, camera operator, two editors and an assistant director. During the live stream, a person was also connected live via Skype from Amsterdam for the question and answer session. We used a Skype version, which is specially designed for broadcast and the person connected is switched directly to the live stream via the control room. We have already had very good experiences with this software several times and do not want to do without it again. Happy and well stocked up with new Odlo clothing, we look forward to the coming winter seasons.
The following pictures offer a nice look behind the scenes from Vor- and live production.
Pascal Wasinger | Livestream Agentur